Who doesn’t love text messaging? It’s fast, convenient and oh-so simple. But when considering notification services, text delivery protocols can complicate your decision. Here we’ll discuss the S’s: SMTP, SMPP
and SMS texting... what each means and how their differences affect the reliability of your service.
SMPP or True SMS
SMTP (Simple Mail Transfer Protocol) is the protocol used for sending email. SMTP messages are delivered to cell phones in text format with headlines containing numbers and symbols. However, they are actually email messages that are sent to email addresses assigned to each cell phone by the carrier. SMTP messages are routed through the Internet and as with email, there is no charge for delivery. SMTP protocol is sometimes called “email to SMS,” “web to phone” or “standard delivery.” Suppliers sometimes market SMTP messaging as “free text messaging.”
SMPP (Short Message Peer-to-Peer Protocol) sends SMS (Short Message Service) text messages. SMPP is often referred to as “true SMS” or just “SMS texts.” The SMPP protocol was developed by the telecommunications industry specifically for sending text messages to cell phones: one-to-one or one-to-many. True SMS text messages are routed through cell phone carriers who charge fees for text messaging.
Reliability is a big issue with SMTP messages. Delivery speed is notoriously unpredictable. SMTP messages are subject to email filters and buffers. They’re accepted and delivered at the discretion of the cell phone carriers. They’re monitored to protect customers from unsolicited messages and carriers can stop delivery without notifying the sender.
Domain name changes can also prevent SMTP messages from going through. This happens when a consumer changes carriers, but keeps the same phone number, or when the carriers themselves change their domain names.
With SMTP messages, there is no way to confirm that your message was received. And it does not allow two-way communication. Just send it, forget it and hope for the best.
SMS text messaging allows for reports that confirm successful delivery, explain why a text failed and provide documentation that messages were received. Two-way communications give senders the ability to poll recipients and solicit responses.
Most carriers outside the U.S. do not assign email address domains to cell phones, rendering SMTP messaging impossible. SMPP connections provide global reach to nearly every country.
SMTP messages are regulated by the FCC under the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) (2003) act. It prohibits senders from sending commercial email messages without recipients’ prior authorization. With headlines that contain numbers and symbols, SMTP messages often look like spam. So permission doesn’t guarantee that recipients won’t think your messages are spam and delete them or report them as offenses. In addition, SMTP messaging falls outside the terms and conditions of most cell phone carriers.
SMPP messaging is regulated by the FCC under the Telephone Consumer Protection Act of 1991 (TCPA). It also requires that recipients grant permission to receive automated calls and texts. Cell phone carriers and commercial interests work together to self-regulate SMPP messaging and ensure compliance to protect consumers, thereby protecting their businesses.
How Can You Tell?
Some suppliers may not be as forthcoming as others regarding what protocol they use for text messaging. So don’t hesitate to ask! Look for these sure warning signs that you may be relying on SMTP to deliver your important messages:
- Your vendor asks for a carrier when adding a number to your contact list
- Your contact changes carriers and is no longer receiving your messages
- Your contacts are experiencing slow delivery
- You have a sudden increase in messages that have not been received
- You have frequent instances of messages that are not being received
Suppliers using SMPP want you to know they are using the superior proto- col for text messaging. They will be happy to tell you. And there will be no need for you to ever have to know, track or maintain information about your contacts carriers.
When suppliers tout “unlimited text messaging,” dig a little deeper. Is it SMTP or SMPP? The differences are clear. There is no question that the benefits of SMPP far outweigh SMTP. So the real question here is this: Is SMTP really “free text messaging?” If cost is the only factor, why even bother sending messages that could be deleted as spam, not delivered in time... or not delivered at all?
SMTP, SMPP, SMS...
Text messaging... it’s all in the delivery!
Puzzled by all the initials? Understanding delivery protocols is not as complicated as you may think. If you’re looking at message notification suppliers, these basics will make you a pro.
SMTP – (Simple Mail Transfer Protocol) is email
- Routed through the Internet, delivered to email addresses assigned to each cell phone by the carrier.
- No charge for delivery.
- Also called: “email to SMS,” “web to phone” or “standard delivery.”
- Delivery is at the discretion of the cell phone carriers.
- Delivery is notoriously unreliable, slow or doesn’t happen at all.
- You must collect and maintain your contacts’ carrier names.
STMP messages cannot be delivered if:
- – a carrier changes their domain name,
- – your contact changes carriers, but keeps the same phone number.
- Cannot confirm or document that messages were received.
- Does not allow two-way communication.
- Cannot use for international messaging.
SMPP – (Short Message Peer-to-Peer Protocol) SendS SMS (Short Message Service) TexT MeSSageS
- Specifically for one-to-one or one-to-many text messaging.
- Often called “true SMS” or just “SMS texts.”
- Routed through cell phone carriers who charge fees.
- Carriers give SMS texts priority over SMTP.
- Changes in carriers or domain names do not affect delivery.
- Can confirm delivery, provides documentation.
- Two-way communications allow polling and soliciting responses.
- Allows global messaging.
if you still have questions about which is best, consider this one...
if your messages are important enough to send, aren’t they important enough to be delivered?
At a Glance
SMTP SMPP or SMS Text Also known as: email to SMS, web to phone, or standard delivery true SMS or SMS text Specifically developed to send email to send text messages to cell phones Messages routed through Internet cell phone carriers Cost per message free assessed by cell phone carriers Delivery reliability notoriously unpredictable; can be slow or not delivered at all notoriously fast and dependable If consumer changes carrier but keeps the same phone number
Unable to deliver Delivery not affected If carrier changes domain name Unable to deliver Delivery not affected Delivery confirmation
Unable to confirm delivery
Documentation of receipt
Allows two-way communications
Allows recipient polling
Allows international text messaging
Complies with carriers’ terms and conditions
Federally regulated FCC: CAN-SPAM FCC: TCPA
How to tell which protocol a vendor uses:
• Vendor asks for a carrier when adding a number to your contact list
• Your contact changes carriers and is no longer receiving your messages
• Slow delivery
• A sudden increase in messages not received
• Frequent instances of messages not received